Guerlilas by Guerlain: launched in 1930. Created by Jean-Jacques Guerlain.
Fragrance Composition:
What does it smell like? It is classified as a floral fragrance for women featuring beautiful lilac notes over the Guerlinade accord.
- Top notes: lilac, aldehydes, bergamot
- Middle notes: lilac, jasmine, heliotrope, lily of the valley, violet and Tonkin musk
- Base notes: civet, jasmine and musk
Scribner's Magazine, 1930:
Advertising & Selling, 1931:
Discontinued, date unknown. It was still being sold in 1955. However, a 1934 ad in the Pittsburgh Press mentioned that both Guerlilas and Guerlarose were discontinued.
"Guerlilas (lilac) and Guerlarose (rose), make most timely gifts. For what more in keeping with the present style than the discreet elegance of perfumes distilled from the flower itself? The purity of the scent remains absolutely unchanged."
Advertising & Selling, 1931:
"Guerlain has adapted a graceful silver fountain motif to both the flat bottle and the carton of L'Heure Bleue. In the category of cylinders, Guerlilas is encased in a magnificent pillar of black and silver in alternate horizontal bands which might be the work of Brancusi himself."
Combat, 1955:
"Lilac - its green scent reeks of love and the suburbs. Guerlain has fixed its springtime message in 'Guerlilas' but, more often, it is asked to mask its ingenuity with perfidious extracts."
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